My portfolio showcases a diverse range of work, encompassing creative and production projects, creative adaptations, and brand extensions. I specialize in Lidl’s most premium tier, Preferred Selection, where I serve as both the initial point of contact and lead designer. My role goes beyond design—I act as a consultant to Brand and Packaging Analysts, offering expertise on strategy, market alignment, and brand consistency. From developing cohesive packaging solutions to ensuring designs resonate with consumers, my work reflects a commitment to elevating Lidl’s brand and delivering high-quality, impactful visuals.
